Monday, March 16, 2009
Metro turns 10
The Metro newspaper (www.metro.co.uk) turns 10 today! I remember when this free newspaper was first published just before Paul and I left London to live in Florida back in '99. At the time no one thought it would survive amidst all the other hundreds of daily newspapers on offer. Now it has one of Britain's highest readerships and understandably so when practically everyone picks them up at all underground and train stations to read on their daily commutes. The paper is actually designed to be read in less than 20 minutes, so you're really only getting news snippets, but that's the whole point. Gordon Brown has even made it required reading for his staff so they're well-informed of what the population are reading. (But that's a subject for another day). There are now another 3 daily free newspapers on offer in London, but none have succeeded as much as the Metro.
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